DAILY

THE INTERNATIONAL BUYER LOUNGE BY MILK BOOKS
Your place to pause between appointments. Settle in, recharge and refuel before heading back to the market floor.

THE 10-YEAR PHOTOGRAPHY WALL
A decade of bridal market moments, all in one place. Find yourself on the wall, snap a Polaroid and enter the prize draw.

POP, FIZZ, CLINK WITH KYLIE MINOGUE WINES
Your arrival pour, with a non-alcoholic option on hand too.

PODCAST STUDIO: IDEA TO I DO
Idea to I Do is a new podcast by Selina Howard, Founder of Vainglorious Brides and creative agency The Solara Haus Group, exploring how wedding ideas move from concept to reality , from the idea to “I Do.” Through fashion, business, creativity, and the people behind the process, the podcast reveals what it really takes to bring a wedding vision to life. The podcast activation will host wedding industry professionals for live round table discussions during the New York Bridal Market by One Fine Day. 

THE SCENT BY SUSAN JAMES FRAGRANCES
A signature scent created for the market. Discover the fragrance filling the floor from the moment the doors open.

LIVE ARTIST: JACKIE MALLON
Watch Jackie Mallon create live fashion illustrations of the designers, gowns and moments unfolding at Bridal Market, live Tuesday morning, Wednesday afternoon + party, and Thursday morning.

SWEET TREATS
An afternoon pause in the Buyer Lounge, paired with a glass of wine or champagne.

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TUESDAY

9:00AM - DAY ONE OPENS
The doors are open. Registered buyers, press and trade are welcomed with breakfast bites, fresh coffee and an arrival drink.

First 500 people to enter NYBM receive a limited edition 10 year tote bag.

5:00PM - DAY ONE CLOSES
That’s a wrap on Day One. Rest, recharge and get ready to do it all again tomorrow.

WEDNESDAY

9:00AM - DAY TWO OPENS
Day Two begins. Registered buyers, press and trade are welcomed with breakfast bites, coffee and an arrival drink.

5:00PM - A DECADE OF DIAMONDS
The market floor closes as we transform the space for an exclusive evening of runway and celebration.

6:00PM - RUNWAY DOORS OPEN
Take your seat. The runway is almost ready.

6:30PM - THE ONE FINE DAY RUNWAY SHOW
The lights go down. The looks come out. Hosted by Randy Fenoli, this invitation-only showcase brings bridal fashion to the runway, with runway music by DJ Exeqtive Entertainment, floral installation by Paper Flowers NYC, and styling by World of Tara.

7:30PM - 10-YEAR ANNIVERSARY GALA PARTY
Ten years deserves a celebration. Join us for an unforgettable night marking a decade of bridal. Open exclusively to ticket holders and invited guests.

10:00PM - PARTY CLOSES
One last toast to ten incredible years. Until tomorrow.

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THURSDAY

10:45AM - THE BUSINESS OF BRIDAL PRESENTED BY PERFÊTE MEDIA: THE NEW BUYER
Join Nayri Kalayjian, Sophie Kirkby, Kathy Romero and Nadean Richards for a conversation hosted by Randy Fenoli. Get inside the buyer mindset and hear what’s getting the yes, the order and the attention.

11:30AM - THE BUSINESS OF BRIDAL PRESENTED BY PERFÊTE MEDIA: THE MODERN BRIDE AND WHAT SELLS NEXT
Meet the bride of now with Esther Lee, Shelby Wax, Josh Spiegel, Elizabeth Austin and Nadean Richards, hosted by Randy Fenoli. Get a glimpse at how she shops and what she’ll be looking for next.

12:00PM - MIXER HOSTED BY PERFETE MEDIA
Network with fellow designers, buyers and bridal industry insiders over conversation and drinks in the MILK Books International Buyer Lounge. Come for the connections, stay for another glass. *Ticketed event.

1:00PM - HERA COUTURE DAYTIME SHOWCASE
An exclusive final-day showcase of statement gowns and modern bridal design. Open for approved retailers and press only.

2:00PM - CLOSING DRINKS & DESSERT TREATS
Champagne, something sweet, and a final toast to three days at Bridal Market, with one last chance to connect, celebrate and close out the week together.

3:00PM - NEW YORK BRIDAL MARKET CLOSES
Raise your glass, seal your deals, and toast to an incredible market. Until next time.