Preparage

preparage is a Tokyo-based bridal label named by combining the French words “préparatif” and “voyage,” meaning preparation and journey. The brand sees marriage as the beginning of life’s greatest adventure and designs gowns to celebrate that moment. Each dress is crafted to express refined femininity — focusing on elegant necklines, softly curved silhouettes, and an understated sensuality. With a commitment to natural beauty, preparage uses high-quality fabrics such as Italian and Japanese silk and fine lace from France and Italy. These subtle yet sophisticated dresses allow brides to shine on their most radiant day without excess. preparage envisions a woman who is independent, curious, humorous, and graceful — someone who shares joy and honors those around her. Through timeless designs and meaningful craftsmanship, preparage offers gowns that embody beauty, gratitude, and the quiet strength of love.

Please note - appointments with our designers are reserved for buyers only.