Founded by Creative Director and multi-award winning designer Casey Jeanne, JEANNELLE L'AMOUR BRIDAL has evolved from being one of the first handfull of fashion forward bridal brands in South Africa.The JLB brand marries both French and South African cultures, with each design encapsulating the bride who wears it. These beautifully crafted dresses make women look and feel sexy, ultra-feminine, confident, powerful and undoubtedly chic. These collections explore the balance between strong, bold laces with soft, feminine and fluid textiles. Each dress is tailor made with an option to customize to a bride’s specific requirements.Why us? We LOVE what we do and we LOVE being a part of a brides journey. We are a couple of girls making dreams come true.