We’ve been breaking bridal stereotypes since 2014, questioning the conventional styles and adding our own take on traditional. Our pieces are made to stand out in the bridal world and make your guests salute you for being 100% authentic.
Born and made in Cardiff, all of our pieces are designed, developed and manufactured at our city centre workspace. We want to offer brides something a little different with mix and match options to suit any personality, unusual fabrics and figure flattering cuts.
Our mission is to bring the bridal world back to reality and to offer a sustainable alternative to mass market and high street brands. We’re creating our pieces with integrity and purpose. We want to create a brand thats more than just bridal, we’re a lifestyle.
Director + Designer Sophie Creed studied fashion design in Glamorgan University before setting up a vintage clothing and homeware store specialising in vintage gowns and up-cycled day dresses. After inheriting her Grandmothers seamstress abilities, her love for vintage pattern cutting developed and the first E&W bridal collection launched in 2014 with a modern take on the patterns she’d come to love.